How to Determine Your Customers’ Willingness to Pay
Alex Rivers
Unlocking the Secrets of Willingness to Pay Understanding Willingness to Pay Willingness to pay (WTP) refers to the maximum amount a customer is willing to pay for a product or…
perceived value
The Surprising Benefits of Friction in UI Design
The Power of Friction in UI Design Friction, a concept often associated with negative user experiences, can actually be a valuable tool in UI design. When used thoughtfully, friction can…