How to Determine Your Customers’ Willingness to Pay
Alex Rivers
Unlocking the Secrets of Willingness to Pay Understanding Willingness to Pay Willingness to pay (WTP) refers to the maximum amount a customer is willing to pay for a product or…
perceived value
The Surprising Benefits of Friction in UI Design
The Power of Friction in UI Design What is Friction in UI Design? Friction refers to any obstacle or hindrance that slows down or prevents users from achieving their goals…