Understanding Customer Perception: A Guide to Perceptual Maps
Alex Rivers
Unlocking Customer Perception: The Power of Perceptual Maps What is a Perceptual Map? A perceptual map is a diagram that illustrates how customers perceive a product or service in terms…
"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." ― Martin Fowler
Unlocking Customer Perception: The Power of Perceptual Maps What is a Perceptual Map? A perceptual map is a diagram that illustrates how customers perceive a product or service in terms…