"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." ― Martin Fowler
The Power of Observation: Unlocking User Insights through Contextual Inquiry What is Contextual Inquiry? Contextual inquiry is a discovery method that involves meeting users at the location where they encounter…
The Great Divide: Designing for B2B vs B2C When it comes to designing for business-to-business (B2B) versus business-to-consumer (B2C), the approach may seem worlds apart. While the ultimate goal of…
Unlocking the Power of B2B Personas: A Key to Success In today’s fast-paced business landscape, understanding your target audience is crucial for driving growth and revenue. For B2B companies, creating…
Alex Rivers