Boost Revenue with ARPPU: Strategies for Product Managers
Alex Rivers
The Power of Average Revenue Per Paying User (ARPPU) Understanding ARPPU ARPPU measures the average revenue generated by a paying user over a specific period, typically 30 days. It answers…
"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." ― Martin Fowler
The Power of Average Revenue Per Paying User (ARPPU) Understanding ARPPU ARPPU measures the average revenue generated by a paying user over a specific period, typically 30 days. It answers…