"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." ― Martin Fowler
Unlocking Customer Needs: The Power of the Jobs-to-be-Done Framework The Origins of JTBD Invented by Tony Ulwick in 1991, the Jobs-to-be-Done (JTBD) framework was initially used to help companies innovate…
Embracing Agility: A New Approach to Product Roadmapping In today’s fast-paced business landscape, product development teams need to be agile and responsive to change. Traditional product roadmapping approaches often fall…
Crafting a Go-to-Market Strategy: A Comprehensive Guide In today’s competitive market, a well-crafted go-to-market (GTM) strategy is crucial for launching a new product or entering a new market successfully. A…
Unlocking Exceptional Product Experiences Defining Product Experience Product experience refers to the interactions users have with a product, from initial onboarding to long-term usage. It involves creating an intuitive and…
Understanding the Product Lifecycle: A Guide for Product Managers As a product manager, it’s essential to comprehend the various stages a product goes through from its inception to eventual decline.…
The Art of Prioritization: A Guide to Making Informed Product Decisions As a product manager, one of the most critical decisions you’ll make is how to prioritize features to build.…
Navigating the Ever-Changing Landscape of Product Management As the business world continues to evolve, the role of product management has become increasingly complex. With the end of the Zero Interest…
Crafting a Product Roadmap that Drives Success A product roadmap is a powerful tool that helps product managers guide their products through the ever-changing landscape of customer needs, market trends,…
Streamlining Product Development with Effective Product Requirements Documents (PRDs) In today’s fast-paced product development landscape, clear communication and alignment among stakeholders are crucial for success. A well-crafted Product Requirements Document…
The Role of a Product Portfolio Manager: Unlocking Business Growth As companies grow and expand their offerings, managing multiple products becomes increasingly complex. This is where a product portfolio manager…
Alex Rivers