Unlocking the Power of HTML Email
HTML email is a crucial communication channel for companies, offering an impressive return on investment (ROI) that surpasses affiliate marketing, paid search, display ads, and social media. With transactional emails generating an ROI eight times higher than marketing and broadcast emails, developers can’t afford to overlook this vital tool.
Email Types: Marketing vs. Transactional
There are two primary types of emails: marketing (or broadcast) and transactional. Marketing emails are sent to a list of subscribers and can include coupons, newsletters, event invitations, and more. Transactional emails, on the other hand, are triggered by specific events, such as receipt emails, shipping notifications, and password reset notifications.
Authentication: Setting Up Your Sending Environment
To start sending HTML emails, you need to set up your sending environment. This involves understanding the underlying infrastructure and authentication process. Email Service Providers (ESPs) like Campaign