Unlocking the Power of Correlation Analysis: A Guide for Product Managers

What is Correlation Analysis?

Correlation analysis is a statistical method used to identify relationships between two variables. It helps determine whether changes in one variable are associated with changes in another variable. This analysis is particularly useful in understanding user behavior, identifying trends, and informing product decisions.

Correlation Analysis vs. Odds Ratio Analysis

There are two primary methods for analyzing relationships between variables: correlation analysis and odds ratio analysis. The key difference lies in the type of outcome being assessed