Mastering Mobile Product Management: Key Concepts and Best Practices
As a mobile product manager, navigating the complex landscape of mobile development can be overwhelming. To help you succeed in your role, we’ve compiled a comprehensive guide to key concepts, best practices, and tools essential for mobile product management.
Understanding Mobile Development Fundamentals
Before diving into the nitty-gritty of mobile product management, it’s crucial to grasp the basics of mobile development. Here are a few key terms to get you started:
- Build: A packaged version of your app that’s ready for distribution.
- Release Candidate (RC): A build that’s being tested and reviewed as the next application update.
- Store Review: The process of submitting your app to the App Store or Google Play Store for review and approval.
Key Performance Indicators (KPIs) for Mobile Product Managers
To measure the success of your mobile app, you need to track the right KPIs. Here are some essential metrics to focus on: