"Any fool can write code that a computer can understand. Good programmers write code that humans can understand." ― Martin Fowler
By Alex Rivers
#business growth, #Buyer Personas, #competitive advantage, #customer exit surveys, #customer experience, #Customer Feedback, #customer interviews, #Customer Journey Mapping, #Customer Needs, #customer preferences, #customer retention, #customer segmentation, #Digital Behavior, #Live Chats, #Social Listening, #VOC Program, #VOC Template, #voice of the customer
Voice of the Customer (VOC) is a systematic approach to collecting, analyzing, and acting on customer feedback to drive business growth and improvement. It involves capturing customers’ behaviors, preferences, and needs through various channels, such as surveys, interviews, live chats, and social media.